Apple plans to "blow Netflix and all those other guys away" with a console that would have Apple TV and iTunes built into it, the source reportedly told DailyTech.
The report says Apple plans to team up with an existing manufacturer to provide televisions that would be branded under the Apple name.
"You'll go into an Apple retail store and be able to walk out with a TV," said the former exec, who DailyTech said spoke under the condition of anonymity. "It's perfect."